[vc_row css=”.vc_custom_1587785664492{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_column][special_heading title=”Nobul Onboarding / KYC” subtitle=”Rethinking the onboarding process for home buyers and sellers” font=”secondary” margin_bottom=”0″][/vc_column][/vc_row][vc_row][vc_column][button label=”View the InVision prototype” align=”center” undefined=””][vc_column_text]This UX exercise was to keep in mind home sellers that want to list their property for sale.[/vc_column_text][vc_single_image image=”2039″ img_size=”large” alignment=”center” onclick=”link_image”][vc_single_image image=”2040″ img_size=”large” alignment=”center” onclick=”link_image”][vc_single_image image=”2041″ img_size=”large” alignment=”center” onclick=”link_image”][vc_row_inner][vc_column_inner][portfolio_details style=”style1″ client=”Nobul.com” skills=”Personas, Wireframes, Sketch, Invision” button1_label=”Invision Prototype”]Criteria for this exercise required asking sellers validating questions thru Nobul, enable seller to upload pictures and request them to sign up.

3 recommendations for improvements I would make to the current Nobul.com onboarding would be

  • I would minimize the tips, perhaps even remove it and move the content into an overlay tutorial if needed.
  • I would move the local agent proposals to the very top of the screen to give it more focus as this is the information I would imagine the user to be most interested and want to interact with
  • I would integrate the agent proposals into the main content and visually displayed so that the proposals feel more similar to search results such as when searching for

Suggestions I would make to increase engagement:

  • Moving the main content up to the very top of the page would help the user focus on the main details.

  • I would think to add a favourite / like button to each agent so that users can save preferred agents without messaging them yet for later.

  • An expandable read more section that gives more important details about the agent without leaving the page would allow users to browse through agents more efficiently.

3 suggestions I would make to improve the click through rate:

  • The language on the page needs to be consistent with the buttons. For example, from the tips, the main call to action is “Compare & Connect” However there is no “Connect” button anywhere.

  • The real estate agent details when clicking on learn more feel so disconnected from this first page.

    • Perhaps if some of the detailed agent info could move into an expandable section on the first page.

    • Click through rates would improve if the navigation back and forth could feel more seamless and more browsable as if sorting through search results.


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